Awards

Communications Art Annual

Communications art design annual

One show, Effie award

New York Art Directors Club

Archives, Adcritic

Seattle show, Hatch award

Addys, Show south

Dubai lynx, OMMA Awards

Client List

Mercedes-AMG, Cigarette Racing

NAPA Autoparts, Toyota

Renault, Nissan, Arteza

Baskin Robbins, Florida’s Natural, McDonald’s

Adidas, Jack Daniels

Progressive Insurance, Ocean Spray

Coca-Cola, MTV, ESPN

Timberland, Pinnacle Golf

Dainese, MV Agusta Motorcycles 

I am honored to be a part of the leadership team at Arteza, a rapidly growing
e-commerce company specializing in art supplies. With a tenure of two years,
I've proudly held the role of Global Brand Chief Creative Officer. In this capacity, I've overseen and managed the entire spectrum of brand and creative initiatives across the organization. I've nurtured a culture of innovation and excellence by leading a dynamic team that spans multiple countries—from Miami, FL, to Moscow, Kyiv, and Minsk.

Before Arteza, I worked for ten years at the renowned independent marketing and advertising agency, blacQube, headquartered in Atlanta. As the Executive Creative Director, I played a pivotal role in shaping the creative vision for esteemed clients such as Mercedes-AMG and Cigarette Racing. Additionally, I actively contributed to new business endeavors, fostering growth and driving success.

Before my tenure at blacQube, I contributed my expertise to 22 Squared and TBWA's Dubai office. During this time, I played a crucial role in business development and spearheaded innovative campaigns for prominent brands, including Adidas, Nissan, MTV Arabia, Renault, Toyota, Florida's Natural, and Coca-Cola. My journey began two decades ago at 22squared, then known as WestWayne, in Atlanta. Recently, I returned to the South, a decision driven by my deep-rooted connection to this region—a journey back to my origins that started on the streets of Havana, Cuba.

Prior to my roles at 22Squared and TBWA, I made significant contributions at Publicis, playing a critical role in the launch of T-Mobile USA. Additionally, I was a valued member of the Arnold team in Boston, contributing to iconic brands such as Ocean Spray, Progressive Insurance, Vonage, and VW.

Thank you for joining me on this journey. Feel free to explore my experiences and the diverse projects shaping my career.