Arteza collaborated with seven well-known art influencers worldwide to film and produce several mini-documentaries depicting their life and struggles as professional artists.
We featured artists including Spiros Felonis, Filipa "Pypah" Santos, Sarah Stribbling, Peter Terrin, Emily Artful, Joel & Kyria Smith, and Kelly Edelman.
The artists' limited edition art supplies bundles came in a limited quantity, meaning “You should grab yours while supplies last.” Consumers got to know these talented artists through our blogs and documentaries; over several weeks. They were exposing not only their talent but their passion for Arteza. The campaign, coupled with paid media and organic social, lifted the brand to new heights cementing the brand as one of the leading art supplies companies worldwide.
Production: Carlos Vades
DP: Albert Aronov
Editor/Photographer: Daniel Betancourt