How do you explain the sustainable packaging technology in a fun, entertaining way?
That’s the challenge Coke’s PlantBottle Packaging team gave to a handful of creative agencies, after gaining inspiration from everything from satirical news shows, to cheeky yet informative public service announcements (PSAs), to Saturday morning cartoon sing-alongs.
The end result was an experience created by Atlanta-based Sagepath, where we were able to show consumers their physical impact each time they bought a plant to bottle Coke.