In 2017, Mercedes-AMG celebrated their 50th anniversary. Anniversary activities were spread throughout the year and focused on two main tasks: celebration of the anniversary and showing the world what AMG stands for by strengthening and emotionalizing the AMG brand. Historic and current as well as future products / innovations were used to showcase and detailed what makes the AMG brand what it is and was used to explain the Mercedes-AMG attitude and the brand promise through the lives of several brand ambassadors who embodied the AMG attatud of
DRIVING PERFORMANCE.