For Ocean Spray's 75th anniversary, we devised a compelling campaign that celebrated its roots. Titled "Straight from the Bog," the campaign featured engaging videos and a cross-country bog tour, embracing Ocean Spray's agricultural heritage.
Our creative executions showcased witty exchanges between two farmers in cranberry bogs, highlighting product taste, health benefits, and the authentic harvesting process. This innovative narrative transformed cranberries from mere holiday sauce ingredients to a richly historic, flavorful, and healthful fruit.
With a humorous twist, we departed from traditional fruit juice ads, ensuring resonance. The campaign's success extended to morning shows nationwide, amplifying its impact. Recognized with two Effie Awards, the campaign redefined cranberry perceptions and now stands as a nationally iconic marketing achievement.
“Straight from the Bog” was brought across all major market Morning TV Shows.