Arteza's campaign, "Real Art Isn't Artificial," champions the lasting value of human-created art in the face of widespread AI-generated content.
Emphasizing the unique impact of artistic expression on the mind and body, the campaign celebrates human imagination, creativity, and emotion as distinguishing factors in a world saturated with artificial creations. We envision the next artistic revolution driven solely by the boundless spirit of human creativity, asserting that real art transcends artificial intelligence.
To empower artists to safeguard their creations, Arteza has created a
resource hub, guiding creators to valuable insights and information.
CCO: Isvel Rodriguez-Nerey
Writer: Isvel Rodriguez-Nerey
DP: Albert Aronov
Directors: Isvel Rodriguez-Nerey, Albert Aronov