This Zaha Hadid design tested our creative’ skills unlike any other. This project from Omniyat Properties was one of the most ambitious web projects ever done at TBWA in Dubai. It was the perfect contrast of Design and Technology. We were able to deliver something that the designers of the property felt that was in part of their vision. This project from beginning to completion took us almost one year.
The website gave you the opportunity to explore the site from two different points of entry. The female and male protagonist POV. Each path highlighted a different aspect of the building, giving the user the ability to access different POIs.
Some pics from the behind the scene which, was all accomplished via heavy CGI and green screening.